There are many reasons why you would want to know what people are searching for online. You may want to know whether people are actively searching for your name or your business. You may also want to find popular search engine keywords to improve your website's search engine optimization. Or maybe you simply want to learn what hot topics might be discussed tomorrow at the water cooler. Whatever your purpose, there are several websites that track and report what keywords people search for online.
Google Trends
Google Trends displays hot searches on Google. The default view is hot searches for the current day. Clicking on a search topic or typing your own keywords in to the field provided will allow you to see search trends over time for that topic. Trend data goes back to 2004. You can compare the search volume for multiple topics by separating keywords with commas.
Google AdWords
Google AdWords shows data on searches and keyword trends from Google to aid in purchasing Google advertising. You can drill into specific categories, such as "Home & Garden," to see popular search terms for those categories. In addition to global and local search volumes, Google AdWords shows how competitive a keyword is, indicating how many other people are advertising on those search results pages.
Yahoo Buzz
Yahoo Buzz has evolved to become a social-bookmarking tool, but continues to report overall searches on Yahoo.com and its family of sites. Yahoo Buzz ranks topics in "Leaders" and "Movers" lists. Yahoo Buzz also segments search data into popular categories, such as "Movies," which allows you to see which movies are most searched.
Search.com
Search.com's Top Searches measures popular searches across sites owned by CBS Interactive, which includes Search.com's search engine. The Top Searches page displays the top 250 searches for that day.
Ask.com IQ
Ask.com IQ reports on the top searches on Ask.com for the week. The site reports the top-10 overall searches, top-10 news-related searches, top-10 advancing searches and the top movie-related searches.
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