Online search giant Google has launched a new social networking website in its latest attempt to take on Facebook, which now claims more than 500m users.
Google+ allows individuals to share photos, messages and comments but also integrates the company's maps and images into the service.
It also aims to help users easily organise contacts within groups.
But some analysts say Google has simply reproduced features of Facebook while adding a video chat function.
Google, which handles roughly two out of every three internet searches in the US, has taken several stabs at Facebook in recent years.
But its previous efforts ended in failure, with both Google Wave and Google Buzz proving unpopular with users.
New functions
The company is now boasting that four features in Google+ could help make the company a permanent player in social networking:
“Start Quote
Google is playing it canny by only releasing the product via invite to a limited set of users before being gradually opened up to the general public”
In April, Google reached an out-of-court settlement with a US policy group over its rollout out Google Buzz, a previous social effort.
The legal action claimed Google deceived users and violated its own privacy policy by automatically enrolling all Gmail users in its Buzz social network without seeking prior permission.-bbc
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