Why great ideas fail

Sometimes we get a good idea and think the world should just line up to congratulate us. Unfortunately, life doesn't work that way. Too many good ideas fall down dead before they get off the ground. Scott

Berkun's blog post features a huge list of reasons why ideas fail, drawn from a brainstorming session. This list of ideas may become a book, so be sure to leave a comment if you want to stay connected with the long-term project.

Here are some reasons why good ideas fail, note that these reasons often come in paired opposites:

• Stayed with idea for too long
• Killed idea to soon
• Not knowing target audience
• Not willing to experiment to find audience
• Not trusting instincts
• Trusting instincts too much -Courtsey All top

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